AI Insights · Timothy · July 2021
Top 5 Drawing & Coloring Apps on iOS in Europe: Q2 2021 Performance
Explore the performance of the top 5 drawing and coloring apps on iOS in Europe during Q2 2021, highlighting key trends in downloads, revenue, and active users.
The second quarter of 2021 saw notable activity in the Drawing & Coloring app category on iOS in Europe. Here’s a closer look at the performance of the top 5 apps, based on data from Sensor Tower.
Happy Color by Numbers Game
Published by X-Flow, this app experienced a diverse trend in its key metrics. Weekly revenue showed some fluctuation, peaking at approximately $3.8K in mid-May before dipping to around $1.9K by mid-June. Weekly downloads remained relatively stable, with a notable peak at around 67K in early April and a dip to approximately 51K in mid-April. Active users ranged from about 990K at the start of April to around 952K by the end of June.
Phone Case DIY
Crazy Labs' app saw a significant decrease in weekly downloads, from over 128K in early April to around 38K by the end of June. Active users followed a similar trend, starting at around 316K in early April and ending at approximately 225K by the end of June. No revenue data was reported for this period.
Pixel Art － Color by Number
Easybrain Ltd's app maintained a steady revenue stream, averaging around $15K to $17K weekly. Downloads fluctuated, peaking at about 36K in early April and bottoming out at around 21K in mid-June. Active users showed a slight decline, starting at approximately 560K in early April and ending at around 520K by the end of June.
Color by Number：Coloring Games
Wildlife Studios' app demonstrated consistent revenue, hovering around $23K to $25K weekly. Downloads varied, with a peak of approximately 31K in early April and a low of around 17K in late April. Active users saw a decline from about 223K in early April to approximately 183K by the end of June.
Sandbox - Pixel Art Coloring
Published by Alexey Grigorkin, this app had a stable revenue trend, averaging around $11K to $12K weekly. Downloads showed an upward trend, peaking at about 27K by the end of June. Active users remained relatively stable, starting at approximately 1.41M in late March and ending at around 1.39M by the end of June.
For more detailed insights and data, visit Sensor Tower.
